Many copywriters compete for the uniqueness of texts to please search engines. However, this is not entirely correct, although search engine algorithms are also very important.
What is uniqueness and what is it for?
The uniqueness of the text itself shows that the written article is a creative work, a kind of combination of personal experience and material gathered from several authoritative sources through the author’s analysis and evaluation of information.
Also unique text has a number of undoubted advantages:
- users who expect to find new information will read it with interest;
- such materials are well rated by search robots, so such articles go to the first page of issue and help in promoting the site;
- they help to increase the rating of sites, since, while reading unique articles, visitors stay longer on the resource page;
- a unique and interestingly written text increases traffic, links to third-party resources often refer to it, visitors make reposts;
- Such content speaks about the professionalism of the author, enhances the reputation of the specialist.
Also, we should not forget that plagiarism is theft of intellectual property and can be punished according to the law. Thus, uniqueness is a necessary requirement for creating text. But there are problems here - in some cases it is difficult to achieve uniqueness.
Features of the uniqueness of texts
To be aware of everything that is published on Internet sites is simply unrealistic, even if we are talking about a highly specialized topic. Therefore, to determine the presence of plagiarism is very difficult. To do this, you can use various programs, the most popular of which are Text.ru, Antiplagiarism, Advego.
These programs are based on different principles and use a variety of verification algorithms, and therefore uniqueness indicators may differ somewhat. However, poor-quality text, in which less than 70% of uniqueness, can be noticed by any program.
If the program showed a percentage of uniqueness below 85% (and preferably less than 90%), the material must be recycled.
There are various ways to increase the uniqueness of the material - both with the help of special programs and manually. First you need to decide what you need - a truly high-quality author text or material that the anti-plagiarism service will rate as unique. The fact is that these are completely different things.
In the first case, you can talk about true uniqueness, in the second - about technical. If you are satisfied with the second option, the program can be outwit, deceive, if you know how it works. The algorithms of such programs are different, but there are several common points that unite them. So, they all compare the checked text with the information that is in the settings of search engines, mark matching phrases.
In addition, some of them mark the words, if they coincide in large numbers with the same text on other sites. Thus, the main stumbling block is the coincidence of several consecutive words. The program, Text.ru, for example, evaluates the level of lexical coincidences, that is, not the literal coincidence of phrases, but their permutation.
Most often in the settings of the program set the size of a phrase of 4 words (set to Shingle 4). If such a match occurs, this text refers to direct copying (copy-paste).
If the program assesses the presence of the author’s text of less than 70%, this may indicate both poor-quality rewriting and excessive enthusiasm for pattern phrases, frequently encountered expressions. Thus, the main problem that needs to be solved to increase the uniqueness of your text (if we are talking about technical issues) is the elimination of matching phrases and words.
You can remove them in several ways - hardware and manual.
Hardware ways to increase the uniqueness of the text
There are many methods of technical improvement of this indicator.
Synonymizers
After the development of programs for automatic verification of uniqueness, some craftsmen have developed programs to improve it. They are called synonymizers - they help to find synonyms for words, increasing the uniqueness of the text. Thanks to them, even lexical coincidences can be avoided, since such programs change the word order in sentences. However, not everything is so rosy.
A program is a machine that does not understand the meaning of the text. As a result of its use, such nonsense is often obtained, which further requires serious processing. In most cases, the result obtained is more like a translation from Chinese through a Google translator.
And to get a sane quality text, you have to spend a lot of time editing it. In most cases, it is necessary not only to build sentences correctly, but also to change inappropriate synonyms. This will require a lot of time and effort from the copywriter, and no one will give any guarantees that after editing the text its uniqueness will not decrease again.
Specialist services
Today, many offer an independent increase in the uniqueness of sites. For a small fee, third-party experts bring the uniqueness to 100%. It’s hard to say how realistic and high-quality it is, because it’s impossible to manually process text, especially large, in 2 minutes, and, most likely, such specialists use synonymizer programs. However, this does not guarantee either the quality or the uniqueness of the text. Therefore, the best option is to edit the texts manually.
TOP recommendations for improving the uniqueness of the text
Fight replay
Many times repeated words and phrases reduce uniqueness. Try to replace them with synonyms, pronouns or omit them altogether.
Example of replacement with the help of synonyms:
- It was: Once upon a time farmers wore jeans, but today even office workers wear jeans.
- It became: Once farmers wore jeans, but today even office workers wear such clothes.
Replacement pronouns:
- It was: More and more women of fashion choose artificial fur, such fur is cheap, looks beautiful and, importantly, ethically.
- It became: More and more women of fashion choose faux fur. It is cheap enough, has a pleasant appearance, ethical.
Change the part of speech:
- Nylon is a practical material. At the same time it is possible to wash things from nylon even in the washing machine.
- Nylon is a very practical material. Wash these products can even be in the washing machine.
Omit:
- Wedding dress in the style of "retro" recalls the romantic sixties. The top of the dress is decorated with an unusual lace insert.
- Wedding dress in retro style recalls the romantic sixties. The top of the product is decorated with a stylish inset of lace.
It is worthwhile to dwell on the synonyms.
And although these words are not generally synonyms, you can hardly find them in a special dictionary. Also, when choosing synonyms, it is necessary to pay attention to the stylistic coloring. It is not necessary to write words with poetic coloring in a dry text about machines, programs or engineering systems, otherwise something very strange may turn out.
Tables
This method is ideal for describing the advantages and disadvantages, classification, comparison, presentation of other information, which can be presented in the form of a table. You just need to discard all unnecessary and arrange the text as concisely as possible.
For example, the following text was: Varnish fits well, can easily hold up to 4 days without the appearance of chipping. Among the shortcomings note that when removing it leaves traces on the nail plate.
It became:
| Benefits | disadvantages |
| When removing the varnish, it is possible that traces will remain on the nail plate.
|
Lists
Simple and fast way to increase uniqueness. Ideal option for the description of a complete set or other information which can be submitted in the form of the list. Do the same in the same way as with the tables - discard all unnecessary information and make a list of up to 7 points (you shouldn’t do this anymore, since it’s hard for the reader to perceive them).
For example, it was: To maintain your health, you need to eat correctly and varied, forget about bad habits such as alcohol and smoking, exercise regularly and moderately, attend a doctor from time to time and reduce the influence of stress factors.
Here is the processed version:
Top 5 factors for maintaining health for many years:
- proper nutrition;
- rejection of bad habits;
- playing sports;
- passing medical examinations;
- minimizing stress.
Adding volume
Most often, the problem with uniqueness is observed in texts of small sizes. For unique content, many people insert more introductory words, epithets, add "water".
Such a temptation to resist should not be. It is better to add some useful and interesting information for the reader. There are plenty of options that you can add to enhance the uniqueness of the text by yourself:
Examples This may include information from life, give examples of calculation.- Recommendations for care and use. For example, if you write an article about furniture, add information about how beautiful it is to beat the furniture according to the style in the interior or how to care for it.
- Tips for choosing. Advise readers how to choose the right thing or service. Additionally, you can make a comparative table with the advantages and disadvantages, the features of different options.
- Interesting Facts. This is especially true if you need to write a lot of similar materials. For example, you fill the auto service site and you need to write 10-15 articles about car repair. For example, about Toyota, Mitsubishi, Honda, Mercedes and so on. Approximately to the fifth text of the idea will run out, the content will be "like a carbon copy". To avoid this, add to each text some interesting facts about the brand of car.
- How it's done? Tell us how what is being done on your site is done. For example, if it is a car repair, describe the process in detail.
Examples This may include information from life, give examples of calculation.One helpful tip. If the customer asks to prepare a large number of similar texts, it is worthwhile to think in advance what you need to add for a change. Provide items to add something unusual to each material. If there is no information in the form of text data, watch a few videos on YouTube.
Refinement of technical texts
Technical texts are quite complex. It is very difficult to replace one word with another in them in order not to lose the essence. But there is a way out. Often, the low uniqueness of such articles is associated with a large number of titles and terms. Try to remove them wherever possible. Also omit or replace similar terms, for example, instead of the name write "device", "device", "device".
Clean sheet method
Open the source, briefly write down the basic facts from the text. Type a review, again, without looking at the old version.
We change the plan
To increase the level of uniqueness, try to adjust the outline of the text. Beat some new blocks, swap others. It is important to remember that the plan must remain logical and understandable for the reader.
Share experience
If you have something to tell about the topic of the material, it is necessary, if it is appropriate, share it with the reader.
Telling the story
If the format of the material allows, you can turn the text into a fascinating story.
We use LSI copywriting
This technology of preparation of the material in addition to the specified key phrases contains synonyms associated with them and additional words. Such content most often, except for the main topic, involves any closely related issues. To do this, go to WordStat, enter a key phrase and view the right column of results. This will tell you what else the users who are interested in this topic are looking for.
In addition, to enhance the uniqueness, try to avoid complex turns and designs. Try to write in short phrases, use a minimum of turns.
